Welcome

Carla is currently mashing up product and marketing duties at a startup in San Francisco.

My career passions include working with challenger brands, developing new products, and serving as an advocate for people who use the products I help to create.

I’ve spent a lot of time driving product and marketing strategy. To do this, I’ve drawn on deep expertise in qualitative and quantitative research methods, dug into web analytics, measured marketing effectiveness, and monitored social media.

In my spare time, I parent two girls who are a great proxy for any teen research, am married to this great guy, imbibe with Ladies Advocating Respectable Cocktails, enjoy movies at least twice a month, read and discuss books at  SpaceMonkeyLit, and constantly socialize. I like to nerd out and optimize even my personal life – so spreadsheets are not just for work anymore. Several side projects include a neglected blog (www.immortaldatingservice.com), advising Salon97Civic Science, and working with stealth startups. More frivolities and finery here. Past and future speaking appearances enumerated in excessive detail here.